Designing a Chocolate Bar Package: Semester-long Project with UNCW

As an organization whose mission includes a strong focus on education, we are always excited
for opportunities to collaborate with high school and university classes in semester-long
projects.

Last fall, we were privileged to work with a class of aspiring graphic designers at the
University of North Carolina Wilmington, ART 360. Led by Ned Irvine, Associate Professor of Studio Arts
and Coordinator of Digital Arts, the group of 11 students, individually created concepts and
designs for a unique graphic identity and packaging for a forest-friendly chocolate bar.
Students were required to research BFREE, our conservation work and the craft chocolate
industry in general, after which US for BFREE staff participated in several “Client Meetings”
throughout the semester. During these meetings, the students asked questions, presented idea
boards and mock-ups in order to move toward their final design.

Many great ideas and impressive designs were generated and it was fascinating to navigate
through the multi-tiered process of developing a package. We aren’t quite ready to release a
final version so stay tuned. Thanks to the students in ART 360 for your creativity and
enthusiasm and special thanks to Ned Irvine for taking initiative on this project!

PHOTO: Students from UNCW ART 360 class pose for a photo.